About Me
As I’m sure you may have put together by now, I’m Taylor Hornberger.
I’m a digital marketing expert, SEO nerd, and remote work advocate.
Here’s a little bit more about my professional life.
Education
I attended college at Millersville University where I received my Bachelor of Science in Business Administration with a specialization in International Marketing.
In college I found myself drawn to Student Senate, and before I knew it was elected as the Chairman of Public Relations my second semester. I also spent my time taking on jobs like being an RA, and then managing off-campus apartments after that.
I’m currently attending Boston University to pursue my MBA.
Fitfunner
I had the opportunity to intern with Fitfunner in college as their sole digital marketing manager. It is, without a doubt, the position that set me on the career path I ended up following to this day.
Fitfunner was a unique project; it was a game-based intervention designed to improve the lives of people with a rare disease called Phenylketonuria.
Unfortunately, funding for the project dried up before development could be completed, but the lessons I’d learned – and the people we got to help along the way, however briefly – I’ll never forget.
Agency Life
I drove across the country after graduating and joined an agency called JSO Digital. This agency, where I worked for almost 7 years, was my crash course on all things digital.
From monitoring analytics while an agency project appeared on Shark Tank, to launching brand new projects and initiatives from scratch, JSO gave me the opportunity to see every single side of digital marketing, and I’ll always be grateful for my time there.
After years of client work, ranging from lawyers to plastic surgeons, to children’s charities, and everywhere in between, we decided to try some internal projects.
We figured if we could bring clients success with our online marketing skills, why couldn’t we do it for ourselves?
As a result, some of the following brands were created and launched in-house:
LeafScore was established to enable people to vote with their dollars, highlighting eco-friendly companies and brands making a difference in the world.
Streaming Stadium was created to help users navigate the complicated world of streaming. With new services popping up every day, it offered an easy guide.
At GeneFood we worked with geneticists to create a custom nutrigenomic algorithm that could sort you into one of 20 unique diet types based on your DNA.
Current Day
These days you can find me working at the world’s largest job site, Indeed, as an SEO Product Manager focusing on B2B and enterprise needs. It’s quite a jump from my agency life in many ways, but also one of the best and most fulfilling positions I’ve had to date.
I use this site to advocate and educate about remote work, SEO trends, marketing, and more. I also enjoy helping out nonprofits with SEO audits on the side. If you’re part of a nonprofit, or know one that could use the help, please get in touch!
Obligatory disclaimer: Opinions mentioned on this site are just mine, and not representative of my employer.